Deliveroo Shopping arrives in France: flowers, beauty, pharmacy products, and what it changes for restaurants

Deliveroo is launching Deliveroo Shopping in France, a tab in its app for ordering from local shops: flowers, pharmacy products, beauty, pet supplies. Here is what we know as of 9 November 2026, and what it changes, or not, for a restaurant that sells on Deliveroo.

What is Deliveroo Shopping?

It is a new tab in the Deliveroo app. On 9 November, Jean-David Schapiro, managing director of Deliveroo France, presented it on BFM Business. On LinkedIn, he mentions pet supplies, pharmacy products, beauty and flowers. He sums up the idea: “our users’ needs don’t stop at meals and grocery shopping” (translated from French).

According to L’Express Franchise, the tab also includes sports goods and office supplies. The magazine names the florists Monceau Fleurs and Au Nom de la Rose, Maxi Zoo and Royal Canin for pets, Monop’Beauty and Pylones. Delivery is announced within the hour; the cities covered are not detailed. Jean-David Schapiro had presented this shift to Les Echos on 6 November.

Where does this shift come from?

Deliveroo already delivers groceries. Since September, nearly 800 Picard products can be ordered on it, with delivery announced in 30 minutes at most, according to E-Commerce Nation.

In the United Kingdom, Deliveroo Shopping has existed since 29 November 2023: DIY, toys, electronics, beauty, flowers, according to Deliveroo’s press release. France comes nearly three years later.

Finally, Deliveroo belongs to the American group DoorDash. The takeover was completed in early October 2025, for £2.9 billion, according to Verdict Foodservice.

What it changes for your restaurant

Nothing has been announced about your conditions, at this stage. Neither L’Express Franchise’s article of 6 November nor Jean-David Schapiro’s message announces a commission or a new rule for restaurants.

Deliveroo wants to serve beyond meals. When Picard launched, Laurent Chhuon-Nougarede, of Deliveroo France, wanted to make the app “the companion for every moment of life” (translated from French), reports L’Express Franchise. In the United Kingdom, Deliveroo tells its riders that these orders usually come in “throughout the day, not just at mealtimes”. For a restaurant, an app opened more often can mean more chances to be seen. Provided your listing makes people want to order.

Two points remain to be seen. First, the place of restaurants in the app, alongside this new tab. Second, the riders available at service time. None of the sources read puts a figure on these two points for France.

What you can do now

1. Note your Deliveroo figures for the week in the Hub: sales, late orders, ratings. In a month, you will know whether anything has moved. Our guide to Deliveroo’s Partner Hub shows where to find them.
2. Look after what decides a hesitant customer: photos, rating, prices. Since 27 October, Deliveroo bans dish photos created by AI: check yours.
3. If your Deliveroo sales fall, compare them with Uber Eats over the same period before changing anything. Our comparison Uber Eats or Deliveroo helps you read the gap.

Frequently asked questions

What is Deliveroo Shopping?

A tab in the Deliveroo app for ordering from local shops: flowers, pharmacy products, beauty, pet supplies, and other categories. Delivery is announced within the hour, according to L’Express Franchise.

Does Deliveroo Shopping change restaurants’ commission?

Nothing has been announced to that effect as of 9 November 2026: the announcements read say nothing about the conditions offered to restaurants. Your commission remains the one in your contract. To find it and work out your margin, see our guide to Deliveroo’s commission.

Does Deliveroo Shopping exist elsewhere?

Yes, in the United Kingdom, since 29 November 2023, according to Deliveroo’s press release. It also announced the upcoming arrival of Screwfix for DIY, and Christmas gifts from Boots.