Deliveroo bans AI-generated dish photos: what has changed since 27 October 2026

Since Tuesday 27 October 2026, Deliveroo has banned dish photos created by artificial intelligence. The rule appears in its menu information policy, which is part of every partner restaurant’s contract. Here is what it says, what is still allowed and what you can check today.

What does Deliveroo’s new rule say?

Deliveroo’s menu information policy, dated May 2026, contains a passage “in force from 27 October 2026” (translated from French). It sets out two bans:

• an image “created, in whole or in part, using generative artificial intelligence (AI)”;
• an existing image “significantly altered using AI” (both translated from French).

The rule covers in particular images where AI has created or replaced a dish, or changed its ingredients, its portion or its packaging. It applies to all your images, cover photo included: Deliveroo talks about the dish, the product “or the establishment” (translated from French). It applies “even if the image is identified as generated or altered by AI” (translated from French). So flagging the AI is not enough.

This is no surprise. Deliveroo’s English-language help page, updated on 2 September 2026, already stated that AI-generated images were not allowed. The French version of that page still doesn’t mention it, but the rule is now written into the contract.

Which edits are still allowed?

Minor technical edits to a real photo. Deliveroo cites cropping, rotating and resizing. It also cites small adjustments to lighting, colour, contrast or sharpness, and reducing noise or blur.

One condition: the edit must not add, remove or replace anything. Nor must it significantly change the dish, the ingredients, the portion or the packaging. Finally, the image must not mislead the customer about what they can “reasonably” expect (translated from French).

What can Deliveroo do?

According to its policy, Deliveroo can reject or delete an image, or ask you to replace it. It can also ask for “the original photograph” (translated from French), and how it was created or edited. In the event of a breach, its policy also provides for items to be removed, or even for its services to be suspended. It is up to you to make sure that each image is a faithful representation of the dish.

So keep the original files of your photos, with their date. That is the evidence you will provide if Deliveroo asks you for it.

And on Uber Eats?

Uber Eats’ photo tips page for France doesn’t mention artificial intelligence, as of 31 October 2026. But Uber Eats asks that the photo “remains representative of reality” (translated from French). A photo refused by Deliveroo therefore raises questions on Uber Eats too.

What you can do right now

1. Open Menu Manager in Deliveroo’s Partner Hub and review your dish photos, dish by dish, and your cover photo.
2. Replace any photo created by AI, or edited to the point of changing the dish or the portion.
3. Store the original photos in a dated folder.
4. Retake the missing photos with a phone: our guide on dish photos gives each platform’s formats and the method.

Deliview reviews the photos and descriptions on your menu, dish by dish, and compares them with those of the restaurants in your area. See dish listings with Deliview.

Frequently asked questions

Is a photo edited with an app banned?

Not if the edit stays technical: cropping, lighting, colour, contrast, sharpness. It becomes banned if AI adds, removes or replaces something, or changes the portion. Even without AI, Deliveroo refuses “over-edited images” (translated from French).

Can you keep an AI photo by stating that it was generated?

No. Deliveroo’s rule applies “even if the image is identified as generated or altered by AI” (translated from French).

Since when has the rule applied?

Since 27 October 2026, according to Deliveroo’s menu information policy. It is part of the contract that binds you to the platform.