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Improve your marketing on Uber Eats and Deliveroo

Deliview adds up what your marketing costs you, measures what it brings in, and tells you what to stop or launch again.

Deliview’s Marketing › Vue d’ensemble (overview) screen on a computer. “À faire” (to do): stop “1 acheté = 1 offert” (buy one, get one free) on Uber Eats, which costs €91 a week, and launch “Réductions sur les articles” (item discounts) again on Tuesday and Wednesday lunchtime, €285 more last time. “Vos chiffres marketing” (your marketing figures), last week against the week before: €218 of marketing costs, €537 of sales with a promotion, costs at 4.0% of sales, 9.8% of sales with a promotion. Demo account, fictitious figures.

Uber Eats

Stop “buy one, get one free”

costs €91 a week

From visit to order

Hand your platforms over to us, or stay in control with Deliview

Then, who acts?

DélégationWe handle itRecommended

Your account manager runs your promotions and ads within the strategy set with you every month. Deliview applies them and shows you what they bring in.

Discover Délégation
CopiloteYou decide

Your marketing costs and what they bring in, every week. You approve what to stop or launch again, Deliview applies it.

Discover Copilote

First month free, no commitment, free set-up.

What Deliview counts in your marketing costs

Everything marketing costs you, excluding VAT: your discounts, the extra commission they cause, and your ads.

The rules
  • Your promotions’ discounts, with Uber Eats’ offer fees.
  • The extra commission on a discounted order, when the platform takes it before the discount.
  • Your ads: to the cent on Deliveroo, estimated day by day on Uber Eats.
  • Profitability only counts measured promotions and ads. A month with nothing measured never shows 0%.
  • A platform with no known sales over the period is flagged, never counted as zero.

Several restaurants?

Your marketing costs and what they bring in, restaurant by restaurant.

Your marketing figures in Deliview, last week against the week before: €218 of marketing costs (€127 on Uber Eats, €91 on Deliveroo), against €312; €537 of sales with a promotion; costs at 4.0% of sales, against 6.2%; 9.8% of sales with a promotion. Of which €121 of promotion discounts and €97 of ads. Demo account, fictitious figures.

Frequently asked questions

What does Deliview count in my marketing costs?

Your discounts, with Uber Eats’ offer fees, the extra commission paid on discounted orders, and your ads. Everything is counted excluding VAT, platform by platform.

How do I know if my marketing pays off?

Deliview measures what each promotion and each ad brings in, after commission, VAT and food cost, then sets it against what they cost. That is your marketing’s profitability, month by month.

Are the sales the platform credits to a promotion what it brings in?

No. The platform also counts customers who would have ordered without it. Deliview measures what the promotion really changes in your profit.

What about the new customers my promotions bring in?

Deliview shows you how many new customers each promotion brought in, according to the platform. They are never added to what the promotion brings in: the measurement stays cautious.

Do I need to pay for an ad to sell more?

Not always. If your menu converts less than similar restaurants’ menus, an ad brings visitors to a menu that holds them less. Deliview tells you where it stalls, on Uber Eats.

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The video is in French. Tom Voisin, founder of Deliview, introduces himself: studies in cybersecurity at the University of Caen, a master’s degree in brand strategy and marketing at INSEEC Paris, five years in digital and marketing at a multinational, and a chain he launched at 18 that sold on Uber Eats and Deliveroo. He then introduces Deliview: handing over the running of your delivery platforms, with a solution that includes artificial intelligence and real human support, to improve visibility, profitability and the operational experience on Uber Eats and Deliveroo.